eL Seed and Hassan Hajjaj collaboration campaign set in Marrakesh, Morocco, made to highlight the release of the limited edition Tacapae bottle in Hassan homeland. Since early 2024, we have been documenting the story of Tacapae, a brand that blends art and Tunisian olive oil. Through films, photographs, and documentary pieces, we conceptualised and directed every launch campaigns to date, set in the cultural context surrounding the brand and its artistic collaborations. Published in GQ and Architectural Digest.